![](https://cdn.myportfolio.com/24ef37a9037a773d30ec710fe88c83f0/4b75c201-3d77-435a-b369-704efe1a619c_rw_1920.png?h=1f8b45bf40f7f05cb06069bd9641067d)
Stockpot | Brand Identity
Stockpot exists to break down the Gender Wealth gap and empower women to set up and run successful investment clubs. Fare Studio came to me with a defined look and feel for StockPot, needing some small tweaks to their logo and a set of bold, confident typographic sticker devices. We leaned into a 90s style and colour palette (an ode to the investment clubs that were popular in the 1990s) to give Stockpot a feminine, daring feel full of confidence and vibrance.
![](https://cdn.myportfolio.com/24ef37a9037a773d30ec710fe88c83f0/2541be08-1213-49b2-bc1f-ef914d860504_rw_1920.png?h=b75f7020138f28ecd974d055338e3091)
![](https://cdn.myportfolio.com/24ef37a9037a773d30ec710fe88c83f0/a6ff5ee7-28ba-4af9-b687-b35f5c2d5edd_rw_1920.gif?h=8c774d3c7f74b99674a7532970480219)
![](https://cdn.myportfolio.com/24ef37a9037a773d30ec710fe88c83f0/be7df22e-7e25-4f19-9d64-5a1c2687e215_rw_1200.gif?h=d79d97528dffd9f300922bc340dec837)
![](https://cdn.myportfolio.com/24ef37a9037a773d30ec710fe88c83f0/ced489d9-35af-407d-8a35-e4e47598a8ed_rw_1200.png?h=3743d2ca8bae3f3edac0dc63b577666a)
![](https://cdn.myportfolio.com/24ef37a9037a773d30ec710fe88c83f0/c4381282-7d07-4e7c-a300-615afc403b73_rw_1920.png?h=c8e1855cac3554598ec3a690cbe6e3f6)